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Steamboat Whiskey Transforms Business Model, Closing Downtown Tasting Rooms

Owners Jessica and Nathan Newhall opened the Steamboat Whiskey Company tasting room at 1103 Lincoln Avenue in December 2019. A distribution model focused on the Warrior whiskey brand.
John F. Russell/Steamboat Pilot & Today

The doors of Steamboat Whiskey Co.’s downtown tasting room are closed, and over the next few weeks owners Nathan and Jessica Newhall plan to sell inventory as the company takes new directions.

“The Steamboat Whiskey Company bar and restaurant will be closed. Effectively closed,” Jessica Newhall said earlier this week. “We have a large inventory of the great products that we make, so we are now doing bottle sales.”

The 2000-square-foot bar and restaurant has become a staple in downtown Steamboat Springs since it opened in December 2019. In that time, Newhall’s has expanded the Steamboat Whiskey Company’s operations and introduced 55 11 small tasting The St. is located directly in front of the production facility that produced Steamboat Distillery products several years ago.

A big moving sale sign appeared on the building last week, and on Thursday, September 15th, the owners confirmed that the location would be closing down, but award-winning Warrior Whiskey will continue to be produced at the larger facility.

“We have decided to convert our business to a distribution model and stick with Warrior Whiskey. Brand, that’s what really started us,” said Newhall. “It was our first product, so we plan to continue production at our larger facility in Colorado Springs.”

She said the recipe and process would remain the same, but signed what she referred to as a co-packing agreement with the larger distilleries that produce Warrior whiskey, which will continue to be distributed to retailers. rice field.

Jessica Newhall said many factors led to the decision.

“I think it was a combination,” she said. “The impact of COVID and the housing crisis exacerbated by COVID and the shortage of skilled workers exacerbated by COVID”

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She said they are having trouble finding workers and the pressures that come with growing the business present many challenges.

“It’s been my husband and I’ve been in the last 18 months or something like that,” Newhall said. We would love to take it, but running a manufacturing facility, a restaurant, a busy bar or patio is difficult, and we were no exception to the big resignation.”

She also wants to get back to focusing on building the Warrior Whiskey brand, which the couple originally tried to do.

“We had so much fun at the bar that we expanded it,” Jessica Newhall said.

Our goal at the moment is to liquidate bar and restaurant merchandise and remaining inventory. Newhalls will be in the tasting room at 1103 Lincoln Avenue on Saturday from noon to 5pm.

“We’re just selling off bottles and things that people might want to buy from bars,” Newhall said. I am really happy.”