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Sports & Entertainment Spotlight: Jack Daniels and McLaren Racing toast to F1 sponsorship deal. Foster Garvey PC

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Welcome to “Spotlight”! One of the many features of the English language is the phrase “family business.” This phrase may refer to a business owned and/or operated by several family members. It can also refer to private matters that are generally handled between family members. In the world of sports these days, “family” and “business” seem to collide. A few weeks ago, NBA legend Shaquille O’Neal’s brand management firm, Authentic Brands Group, opposed a trademark filing on behalf of his son Shaquille O’Neal. Elder O’Neal’s trademark from “Shaquille O’Neal”. This is, of course, consistent with Shaquille advocating work ethics for his children. “We are not rich. NBA star Luka Doncic filed the trademark LUKA DONCIC7 (U.S. Patent and Trademark Office as grounds for rejection) after struggling to obtain a trademark registration for his name. The problem is that his trademark LUKA DONCIC7 was previously obtained with his Doncic’s consent. Doncic seeks to revoke that consent and argue that the registration must be revoked for both these reasons and non-use. Looking into my crystal ball, the winners of these stories are most likely to be lawyers and therapists.

  • Jack Daniels and McLaren Racing toast to F1 sponsorship deal. Because nothing goes better than Tennessee whiskey and a 200 mph drive.
  • Major League Soccer club Real Salt Lake City signed a stadium naming rights deal with America First Credit Union to rebrand Utah Stadium to “America First Field” for approximately $100 million. With that money, the club can build walls around the boundaries of the field.
  • With its NFT-backed music trademark filing, Sony Music Entertainment is looking to set itself apart from the competition, pivoting to Web3 and the Metaverse to find new ways to keep consumers away from their money.

Guaranteed deals, sponsorships and investments

Starting a business: Betts finds a niche in the NIL landscape
From The Park Cities People on September 13, 2022
The former Dallas Episcopal School receiver strikes a good balance between college football and endorsements.

Jack Daniels enters F1 market with McLaren
13 September 2022 via Sport Business (subscription may be required)
McLaren has signed whiskey brand Jack Daniels to sponsor its Formula 1 team. The multi-year deal will start from the start of the 2023 Formula 1 season.

LIFEAID Beverage Co.® and FITAID Energy™ Beverage Line secure significant investment from professional soccer players
via PR Newswire on Sept. 8, 2022
Acclaimed professional football player Buddha Baker, a double All-Pro safety for the Arizona Cardinals, has become a shareholder in LIFEAID Beverage Co.

Musicians Joan Jett and Sia invest $17.5 million in Boulder pet food company
September 8, 2022 News via Yahoo!
Bond Pet Foods, Inc., a Boulder-based pet food startup that contains proteins made by a fermentation process rather than meat, raises $17.5 million in Series A funding, including investments from musicians Joan Jett and Shia Isabelle Farrar. We have closed the procurement round.

Shaquille O’Neal’s brand management thwarts son Shaquille’s trademark filing
via Black Enterprise on 30 July 2022
NBA legend Shaquille O’Neal’s Authentic Brands Group has banned youngest son Shaquille from trademarking his name and likeness.


Luka Doncic embroiled in unusual trademark dispute with mother
September 13, 2022 News via Yahoo!
Luka Doncic wants to keep his name under trademark law, but someone he knows well stands in his way: his mother.

Real Salt Lake Inc nears $100 million naming rights deal among MLS heads
10 September 2022 via Sportico (subscription may be required)
MLS club Real Salt Lake has signed a 15-year stadium naming rights deal with one of its first corporate partners, America First Credit Union.

NFL and Snapchat announce augmented reality features for the season
8 September 2022 via Sportico (subscription may be required)
As AR technology becomes a bigger part of sports fan experiences, the NFL app is adding Snap-powered augmented reality cameras this season.

music biz

BMI Announces Record-Breaking Revenue and Royalty Shares
From PR Newswire, Sept. 13, 2022
BMI reported record revenue and royalty distributions for the fiscal year ended June 30, 2022.

Warner Music Group and Universal Music Group Face Patent Infringement Lawsuit Over Hi-Res Audio Agreement
From Digital Music News on September 9, 2022
Universal Music Group (UMG) and Warner Music Group (WMG) have officially faced a patent infringement lawsuit from a group called Blue Spike, which said the defendants “used their IP in performing MQA. allegedly infringed.” [Master Quality Authenticated] “encoding process” to deliver high-resolution audio to your fans.

Sony and Chris Brown Avoid Songwriter’s ‘No Guidance’ IP Lawsuit
September 9, 2022 via Law360 (subscription may be required)
Sony Music and artist Chris Brown have dismissed the songwriter’s copyright lawsuit in Florida federal court over the lyrics to chart-topping “No Guidance.”

movies and tv

Report: LIV Golf turned down by tech giant for being ‘too toxic’
From Larry Braun Sport, September 14, 2022
LIV Golf is looking for a broadcast partner in the US, and at least one tech giant has reportedly turned down an opportunity to partner with the Saudi-backed golf league.

Lionsgate, Bell Media Team on TV Development Deal
September 13, 2022 via Seeking Alpha (subscription may be required)
Lionsgate and Bell Media have partnered on a joint development agreement to produce comedy and drama television series for the global market, the companies announced on the first day of Content Canada.

LeBron accused of unsportsmanlike conduct in hockey movie lawsuit
12 September 2022 via Sportico (subscription may be required)
Did LeBron James illegally interfere in a deal to film a book about a hockey player? increase.

Amazon Bets $13 Billion on NFL to Beat TV’s Last Stand
09/09/2022 via Bloomberg (subscription may be required)
When the regular season of the National Football League kicks off, millions of fans sit in their easy chairs watching America’s biggest and richest sport. But a week later, another multi-billion dollar match unfolds.

Non-Fungible Token (NFT)

How NFTs Drive the Future of the Music Industry
From Crypto Reporter on September 9, 2022
Undoubtedly, NFTs have the potential to cause major disruption in various areas.

Tom Brady’s NFT experience will be ‘unprecedented fan journey’: Sign CEO
September 9, 2022 News via Yahoo!
Autograph Co-Founder and CEO Dillon Rosenblatt discusses the uniqueness of Tom Brady’s celebrity NFTs for sports fans, NFT activity in crypto winter, and marketing NFT engagements.

Sony Music Files Trademark to Release NFT-Backed Music
From The Cryptonomist on Sept. 8, 2022
Sony Music, a US company representing one of the three largest record labels in the music industry, has applied for the trademark with the intention of releasing NFT-backed music, lyrics and videos.

Celebrities face legal repercussions from endorsing NFTs
Via Dot LA on September 6, 2022
Celebrities, like everyone else, just want to be part of something cool and new.For the last 5-6 years it’s been cryptocurrencies and NFTs.