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Nike's new World Cup jersey for the US shows lackluster response

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NEW YORK — Nike released the US World Cup jersey on Thursday. This included a mostly white design for home matches that was criticized beforehand by two American players and some fans.

The home jersey has red and blue stripes on both sleeves, similar to the stripes on the sides of the 2002 World Cup jersey.

“We are as angry as everyone!!!” Forward’s Tim Ware wrote last month After the home jersey version was posted online.

“I tried to tell them,” wrote midfielder Weston McKechnie.

The bright blue away jersey uses an ice-dye technique that resembles a tie-dye pattern.

More than 100 people have signed an online petition on calling for different designs.

“I rate it as mid-range,” said American midfielder Yunus Musser during a conference call on August 25. Place your right thumb on your side. “It’s not there,” he said with his thumbs up, then his thumbs down. in the middle. “

Donald Wein, national director of the American Outlaw Supporters’ Group, said he would likely buy one of the new jerseys, but asked if Nike and the United States Soccer Federation would take the criticism into account in future designs. Wein said fans preferred a more distinctive look that the team might become known for, such as Croatia adopting a checkered pattern.

Wine, for example, cites the red and white horizontal stripes of the 2012-13 US jersey, which became known as Waldo, after a children’s book character’s outfit.

“The outcry isn’t necessarily about jersey design, or at least the lack of home design, but about the fact that I think many people are looking for a jersey identity to call themselves,” Wine said. “I’m one of those people who’s been in the team’s wald camp long because it’s a permanent national team jersey. After all, people just want the jersey identity and these I’m afraid not. “

Aaron Burnett, senior product director for Nike Global Football Apparel, said Roland Cruz, apparel product line manager, coordinated the design with USSF.

“We know our products always elicit a response,” says Barnett. “We’ve made products for multiple sports, not just football, so some athletes are very excited, some aren’t. It’s the balance I have.”

The USA is back at this year’s World Cup in Qatar after failing to qualify in 2018. The United States will face Wales on November 21st.

According to Barnett, most jersey manufacturing is done in Asia. He said he didn’t know if the workers who made the kits were unionized.

Nike NKE,
I succeed an apparatus supplier of USSF from Adidas ADS in 1995,
We have been providing uniforms since 1973.

Nike released jerseys for 12 of the 13 World Cup teams on Thursday: Australia, Brazil, Canada, Croatia, France, Netherlands, Poland, Portugal, Qatar, Saudi Arabia and South Korea. The company delayed the release of the England design until September 21 after the death of Queen Elizabeth II.

Adidas supplies seven countries: Argentina, Belgium, Germany, Japan, Mexico, Spain and Wales, while Puma supplies six countries: Ghana, Morocco, Senegal, Serbia, Switzerland and Uruguay.

New Balance has Costa Rica and Panama, and the four brands are Errea (Iceland), Hummel (Denmark), Marathon (Ecuador) and Majid (Iran) respectively.

Defending champions France have jerseys inspired by Toile de Jouy fabrics that include subtle prints of famous landmarks such as the Arc de Triomphe, Vernon’s Old Mill, and Romanesque towers.