NEW ORLEANS — The City of New Orleans announced today that the New Orleans Tourism and Culture Foundation (NOTCF) has formed a partnership with New Orleans & Company, 3090 x 3090 LLC, and an active coalition of New Orleans entertainment-focused nightclubs and music venues. We have announced that we will start a partnership. ‘NOLA x NOLA’ kicks off on his September 23rd with special performances scheduled until October 9th, 2022. To date, the 16-day festival has more than 50 of his venues and more than 300 of his musical performances around New Orleans.
NOLA x NOLA was created in the fall of 2021 following the cancellation of Jazz Fest due to the ongoing pandemic. Building on the success of his music series, NOLA x NOLA is now an annual tradition, once again promoting New Orleans’ extensive inventory of musical options and concerts, and the many that make up the city’s musical landscape. Introducing talented musicians.
“NOTCF is excited to join forces with New Orleans & Company and 3090 x 3090 LLC to support and celebrate music and entertainment venues during the best time of the year. Lisa D. Alexis, President and CEO of NOTCF“NOLA x NOLA ticks the box in our mantra of ‘Culture is Our Open Door’ and provides economic impetus to our cultural industries and bearers.”
“It is important to our organization to support our musical culture and New Orleans & Company is proud to be a sponsor. Stephen Perry, President and CEO of New Orleans and Company, said:, the official destination sales and marketing organization of the New Orleans tourism industry. “In creating this unique festival in 2021, we wanted to send a clear message that despite the challenges faced by the hospitality industry due to the pandemic, the show must continue. We believe that the human economy deserves a rich array of music and that it is essential to continue this new and unique musical tradition, with the return of music festivals filling our dynamic calendar of events. “
In its first year, 35 venues from almost every neighborhood in the city, including Tipitinas, Preservation Hall, Howlin’ Wolf, dba, and more, participated over two weeks. In total, in October he had over 300 shows in 10 days.
A few weeks later, we celebrated the overwhelming success of our first citywide festival with a fundraiser showcasing never-before-seen performances by some of New Orleans’ most iconic artists and legends. A virtual event was held to benefit community-based nonprofits. Dedicated to fostering the musical culture of New Orleans.
More venues are expected to participate in this year’s event, according to event organizers.
“The first NOLA x NOLA was a very meaningful exhibit supporting our community of musicians. Sig Greenebaum, Founder and CEO of Sigfest Events“Our original intention to work with New Orleans and Company was to support music venues and, in turn, help musicians recoup some of the much-needed revenue lost due to pandemic closures and cancellations. Ultimately it was a resounding success, with many venues saying October 2021 was their best ever thanks to NOLA x NOLA, in its second year thanks to an additional financial injection from NOTCF. look forward to a wide variety of performances that showcase the richness and depth of our city’s musical heritage.”
For line-up and venue details, and to purchase tickets, visit www.neworleans.com/nolaxnola.
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