you As an independent creator, you may be looking to expand your business. Increasing scale is a great way to increase your presence and profits, but often you need to bring others into the mix.
Fortunately, you can grow your brand without losing sight of your original creative vision. So members of the Rolling Stone Culture Council share 11 tips for growing your business while maintaining autonomy.
be honest with yourself
Stay true to what makes you “you.” People often say that to run fast, you have to do things differently. Stay authentic. There is power in walking in your truth, there is power in owning it. Scaling doesn’t always happen quickly. Success takes time, failure and perseverance. Stay on course. – Madison Butler, GRAV
Remember your mission statement
Find your strengths and what makes you unique and build on it. what is your mission statement?And how does that set you apart from your competitors? It’s easy to lose sight of why you started in the first place, so in times of change or exponential growth, ask yourself these questions again to see if you’re on track. – Karina Michelle Feld, Tallulah Films
Establish high brand standards and consistency
One of the best things you can do to scale your creative company while maintaining autonomy is to set high brand standards for your content first. The second aspect is consistency with the work you create. Scaling usually happens after building a legacy brand. Make your brand a trusted source and people will gravitate toward you over time. – Kelly Schwartz, Indie Film Factory
find your niche
It is important to choose a direction that allows you to steer without outside interference. It’s tempting to try to appeal to the masses, but it’s much easier to stand out in a small pond. Become an expert in your field. This will allow you to attract higher value clients and have the freedom to run your own services. Focus on finding your niche. – Thomas Bresadola, Simple Entertainment
Hire Complementary Team Members
I started out as an independent freelance podcast producer. As my client list grew, I hired team members who specialized in several components of my role and did a much better job. Now it has grown to 30 of his around the world with multiple clients. I kept some of the tasks and roles that I really enjoyed. It is also essential to consider how much autonomy you need. That could mean taking fewer clients. – Ginny Saraswati, Ginny Medea
The Rolling Stone Culture Council is an invite-only community for influencers, innovators and creators. am i eligible?
“Fill the funnel”
Keep your spending low and focus on “filling the funnel.” This means constantly attracting new prospects and turning them into customers. Sales solves all problems! – Adam Ayers, Number 5
understand your strengths and weaknesses
Start with an honest self-assessment to understand your strengths and weaknesses. Identify what you are good at, what you love, and what you need help with. This clarity will help you decide how to close the gaps, giving you the space and time to grow your business more effectively. – Michael Klein, Trees Corporation
Find brand collaborations
Make sure your brand collaborations are aligned with your personal and professional values. Influencer marketing is widely accepted by consumers. Take advantage of it and choose what you want to stand for while aiming to reach a wider audience. – Jacob Mathison, Mathison Projects Inc.
straddle the fence
I learned the term when I was looking for autonomy when I was hired by a studio. “Straddling the Fence” means being there for a studio or company, available if needed, 24/7 and having the right to refuse because it is already booked ( autonomy). This goes a long way to the “street cred” of being hired and offering both studio-level and independent work. – Susan Johnston, New Media Film Festival®
become a mentor
Can you teach what others don’t? Become a mentor. There is so much gold in online course creation and mentorship programs.Be the teacher you’ve always wanted.Add a spritz of good PR to the mix and nothing can stop you! – Victoria Kennedy, Marisa Johnson
Earn extra income to invest in your brand
Picking a side hustle or working a temporary job to earn extra income, invest in a personal brand and grow your business is a great first step to grow everything while being your own boss. . – Christian Anderson (Trust’N), Lost Boy Entertainment LLC
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