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Dawn Foods Unveils New Global Bakery Trends and Innovative Donut Glaze Technology at IBIE 2022-09-17

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JACKSON, Mich., Sept. 17, 2022 — Dawn Foods., a global bakery maker and ingredients distributor, today announced its new Global Bakery Trends Report, highlighting its latest product innovation, the Dawn Exceptional Pak. Presented Perfect™ Non-Sticky Glaze at International Baking. Industrial Expo (IBIE).

Dawn Foods CEO Carrie Jones-Barber said: “We gain a deeper understanding of consumer wants and needs to drive efficiency for our customers. Dawn continues to inspire new ideas and fresh thinking to help bakeries succeed every day. We look forward to demonstrating industry leadership at IBIE.”

What’s Trending: Trends and Insights Affecting the Bakery Industry

Over the past three years, Dawn Foods’ Global Market Research & Insights team has explored the most significant shifts in consumer behavior. The team he interviewed more than 3,000 consumers and visited hundreds of bakeries, grocery stores and food service establishments around the world to see how these trends come to fruition.

Dawn’s global trends for 2023 include:

Transforming technology: Technology has forever changed the consumer dining experience, changing the way food is selected, received and consumed. This trend is only going to accelerate in the coming years. His 57%* of global consumers plan to order more food online in 2023 than before.

Experience Exploration: Consumers want foods that not only enhance their nostalgic memories, but also incorporate fresh and new taste experiences from other cultures. For example, 56% of global consumers* have tried American baked goods such as chocolate chip cookies and apple pies, while 30% of consumers* are willing to try traditional African baked goods. I would like to try it.

Everyday Fun: With the increasing importance of mental health, consumers are finding ways to bring moments of joy into their daily lives with quality treats in smaller sizes. This trend will continue. His 77%* of global consumers will continue to eat sweet baked goods on a regular basis.

The Importance of Mindfulness: Consumers are acutely aware of how their choices affect their health, their communities and the planet; We think… When it comes to the environment, 71%* of global consumers say they are willing to pay a premium for sustainably-made sweet baked goods.

Innovative Pak Perfect Non-Sticky Donut Glaze offers bakers a breakthrough solution

Shown at Dawn Foods’ IBIE booth #1601, the patent-pending glaze technology keeps packaged yeast-raised donuts tack-free for up to 5 days.

Roja Ergun, Director of R&D Wet Ingredients, Dawn Foods North America, said: “Our new donut glaze is non-greasy on its own, significantly reducing waste and helping bakeries with their labor needs.”

Feedback from consumers was also positive. According to Dawn Sensory Testing, 66%** of his consumers say they prefer Pak Perfect yeast-raised donuts over traditional glazed his donuts.

Dawn Executives and Experts at IBIE

At IBIE, Dawn executives and team members will also participate in multiple panels, events and educational sessions throughout the show.

Sarah Hickey, Senior Director of Insights & Market Research: Just out of the oven: Dawn’s latest trends and insights impacting the bakery landscape. (Saturday, September 17th – 1:30pm – 2:30pm PST and Tuesday, September 20th – 9:45am – 10:45am PST).

Alexis Gilbert, Senior Director, Global Brands and Communications: Breaking Through the Digital Noise – Strategies, Tactics, and Tools to Put Your Bakery in the Spotlight Online. (Saturday, September 17th – 2:45pm – 3:45pm PST and Sunday, September 18th – 9:45am – 10:45am PST)

Paul Caske, Vice President of National Technical Sales and Randy McArthur, Technical Sales: Tips and tricks for efficiency in your bakery. (Sunday, September 18 – 8:30 AM – 9:30 AM PST)

Felisa Stockwell, Vice President, Global Talent and Culture: How to Start Building a Diversity Initiative: Best Practices from Your Industry Peers. (Monday, September 19th – 11am – 12pm PST)

Dawn Foods, in partnership with The Society of Bakery Women, will host a women’s networking event, “Women’s Networking Event,” with Carrie Jones-Barber at Dawn Foods’ booth #1601 on Tuesday, September 20, from 9:00 to 9:45 PST. Donuts with Dawn” will be held. CEO of Dawn Foods speaks.

To learn more about Dawn’s four new global trends, or Dawn’s Donut Glaze innovation, stop by Dawn Foods IBIE booth #1601 or visit

*Source: Dawn Foods 2023 Global Trends Study

**Source: Dawn Sensory Testing, 2021. Consumers rated Dawn Exceptional® Pak PerfectTM Donut Glaze and Dawn Exceptional® Medium-Thick Donut Glaze after 48 hours in a clamshell. N=101

About Dawn Food Products
Dawn Foods is a global leader in bakery manufacturing and food distribution. For over 100 years, Dawn has been the partner of choice to inspire bakery success every day, with the power to delight customers around the world and achieve their aspirations with partnerships, insights, innovation, bakery products and expertise. working to give Headquartered in Jackson, Michigan, Dawn Foods has more than 4,000 of her team members worldwide, providing quality bakery products to her more than 50,000 customers in over 100 countries. For more information about our company, products and culture, please visit