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Small businesses are overwhelmed by communication technology and network platform obstacles

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Small and medium-sized enterprises (SMEs) are always short on time, and there is an urgent need to maximize their investments in tools that support ecosystem growth and business development opportunities. Whitespace research shows that these companies are now overwhelmed by the noise and distraction of social media channels, communication technologies and networking platforms, helping them to collaborate with experts and experts to limit innovation. not.

Explain why you started your research Whitespace 2022 Collaboration ReportAs a collaboration and targeted networking platform provider, evaluates the current state of collaboration and whether current technologies really address the needs of modern organizations in the digital age: the communication and collaboration tools the world needs. said he was trying to assess whether of hybrid work.

Whitespace believes that research shows that existing tools, while powerful in their own right, fall short of their goals when it comes to creating truly effective and dynamic collaboration. The world has moved on, he added, because collaboration only meant threading emails, sharing documents, getting together in the office, or getting together for a meeting. With the collaboration team, the focus has shifted to dynamic digital collaboration.

A key finding of the study was that small businesses were looking for services covering all aspects of collaboration that fit seamlessly with their existing IT to stimulate innovation and new product development.

3 in 5 small businesses say they’re frustrated by too many current collaboration tools like Microsoft Teams and LinkedIn, and 78% find traditional social channels too noisy and distracting said. Just over two-thirds of them (68%) say they spend more time than they’d like sifting through communication tools to find content that’s relevant to them. Additionally, 64% say they want a focused collaborative community related to their interests, expertise and profession.

Three-fifths of SMEs surveyed say they want access to a high-value community of influential individuals, where they can have safe and secure discussions. More than half wanted their online community, workspace and client portal in one place to save time and increase productivity.

The survey results also show that small businesses are particularly interested in finding ways to collaborate externally with professionals they may otherwise not be able to reach. Three-quarters stressed the importance of collaborating outside the company to access skills they don’t have in-house, and nearly three-fifths of them at SMBs said collaboration helps them deliver innovative services. says that they can think more creatively.

Small businesses also said they are interested in enhancing internal collaboration with the ability to share materials and documents remotely and securely. This was considered particularly important for increasing the ability to work from anywhere. About 68% say better internal collaboration helps them think differently or be more creative in their business.

The survey also revealed that small businesses are particularly interested in IT products that focus on quality contacts that have the ability to deliver real value to their business. Nearly four-fifths of his small businesses say they want a platform that provides an easy way to find the right people to work with.

Andrew Webber, Chief Marketing and Revenue Officer at Whitespace, said: .

“They know that collaboration is essential to their success at work, and they give it a 9 out of 10 importance. to your organization and invite your staff, customers, clients, colleagues and partners to experience a seamless online business development environment, giving small businesses the high level of experience they crave. A curated collaboration is realized.”