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An innovator who develops technology centered on people

“I graduated from the University of La Plata as an agricultural engineer. Ever since I was a child, I wanted to work with my father, who was an agricultural producer,” he says. Plantium founder George Gentilly, one of the benchmark companies for precision agriculture, and I recall him leaving after a year of working with his father because of arguing every day. I worked as an extension worker for a month. “The head of the agency managed to get the local town commune to pay for petrol so that we could advise the producers. to replace the chairman of the commune.

At the age of 25, he told the company president that he was “encouraged.” “I submitted two projects, one for a jam and pea factory and one for a soybean processing factory. “It was only La Plata Cereals that was working.My project reached a production of 50 tonnes per day and was profitable.We now have a plant that handles 4,000 to 5,000 tonnes per day,” he said. increase.

Jorge Gentilly showcases his company’s technology, the benchmark in precision agriculture.

The group of producers who formed this association became a public limited company and was the origin of the cannery called Inalpa, which exists today and sells products such as peas and other foodstuffs sold in supermarkets today. You can see

A return to more sectors and industries

In 1979, unsatisfied with the financial side of things, Gentilly quit the business and started working in this field with his brother, an electronic engineer. “I went to the San Francisco area of ​​Cordoba and planted 3,000 hectares,” he recalls.

Then, in 1995, it was decided to concentrate on electronics and develop into a supplier of measuring elements such as tachometers, tachometers, belt slip indicators, harvester terminals and automotive sprayers.

Men In 2001 he had Having sold 200 hectares to pay off his debts, in 2002 he decided he did not want to depend on another mill. At that time, they registered the Plantium brand.

new venture

“After a while, my very smart son Leandro started working with me and I started another company in the hope that this would not happen to my father. GenentechSo that we could develop into a supplier of plantium elements,” recalls George.

In 2008, the project was presented to Agco Brasil, which was taken over by Leandro, and they soon began developing their own products, including: light bar plantium brand. In 2010, Leandro himself told Jorge that things would grow in the market. autopilot “Don’t you want us to be partners?” he said, so I composed Plantium with equal parts Leandro’s participation and myself.

George Gentilly presents his innovations to visitors at the trade fair

“Leandro is a great visionary who knows how to predict the future and new products. He set up an office in Rosario and has developed advanced products such as: robot Above all. I was in charge of Gentec, decided with Leandro until 2021, and was in charge of Plantium.


In 2010, the company started strong and steady growth. autopilot, which still has great potential today, as well as seed monitors and other products. “Today we are dating At the same time new products appear on the global marketAnd the secret to these achievements is growing on strengths, especially when crises like the current one have enough support to allow them to continue growing on the strengths side of the company. is to invest in .

He then says at Plantium they work nearby 55 engineerAnd “young people do amazing things when they have the potential.”

For this reason, Gentilly has set up a committee. 5 “Brilliant Minds”He met only to see the ship turn north. After that, he kept his distance and all the daily behind-the-scenes and day-to-day issues were resolved by his decisions. “teai have a social enterprise concept, and the first mission there is to make money to compete, but the profits must be returned to them. Salary, amenities, comfort, freedom, etc. I am interested that we have the sustenance to overcome the situation we are experiencing in Argentina. Criteria for working with unions In the team, respectfully emphasize that one helps the other and does not take a hyper-personal mode in which each person is convenient without considering the other.” Building the Rosary 65 people dedicated to development and innovation.

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